Aston Martin to Debut Lagonda All-Terrain Concept in Geneva

10 February, 2019, 19:15 | Author: Brooke Harris
  • The Lagonda All Terrain Concept teaser

Aston Martin is to preview the second model in its reborn Lagonda range with the All-Terrain Concept at the upcoming Geneva motor show.

Last year, Aston Martin said the inaugural Lagonda vehicle will debut in 2021.

Last year, Aston Martin revitalized the Lagonda name as its uber-premium offshoot for all-electric luxury cars. The SUV will be based on the same platform as the Lagonda luxury saloon that was revealed earlier.

Now, Lagonda is looking ahead to the future once more with an all-new concept simply called "All-Terrain".

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Aston Martin Lagonda Global Holdings plc designs, engineers, manufactures, and sells luxury sports cars under the Aston Martin and Lagonda brands in the United Kingdom and internationally. Along with the obligatory raised stance, it'll likely be similarly left field; upon entering production, however, expect a more practical set of doors and a less unconventional interior layout to bring Lagonda's imaginative concept back down to earth. It also allows Aston to develop electric cars while keeping its high-performance gasoline cars separate. "I'm expecting the Aston Martin Lagonda stand to be busier than ever and very much look forward to seeing the crowd's reaction firsthand". But until Lagonda fully reveals the new concept next month, we will just have to wait and see what the concept has in store.

The electric SUV will go into production in 2021 and will be followed by a sedan in 2022, as Aston Martin has previously hinted.

Though this incarnation of Lagonda is an all-new company, the brand itself has an extensive heritage. The migration of such an iconic auto into the electrified future shows that Aston Martin is not simply putting the vehicle out there as a one-off, but sees an electrified future and has built and electrified Aston Martin that not only carries forward the design aesthetics of the brand, but is amplified by the electric powertrain.

The 89th Geneva Motor Show runs from 5 March to 17 March 2019.

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