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New software could crack down on Netflix users sharing passwords

12 January, 2019, 07:13 | Author: Tara Roberts
  • The days of sharing Netflix passwords could be coming to an end

A new technology has been released today that may turn into a wake up call for many of us who use services like Netflix.

The firm, based in the United Kingdom, showed off the software at the Consumer Electronics Show in Las Vegas.

However British firm Synamedia's new Credentials Sharing Insight, exhibited at CES 2019, aims to "combat the rapid rise in account sharing between friends and families".

The software uses AI, machine learning and behavioural analytics to identify, monitor and analyse how users share their login credentials.

So many streaming services, so little money.

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Well, not anymore. If a password is shared, such cases will be hunted down by a new service introduced by a United Kingdom company Synamedia. The factors that they consider include the location of the user, the device being used, and the local time.

The system would, then, rate the users between 1 and 10 where 1 indicates that the user is likely not sharing the password and 10 represents a user who has a high probability of sharing passwords with someone.

Synamedia says that their credentials sharing solution is being used under trail by various different OTT service providers and we can expect them to deploy this system on their services very soon. The company is now showcasing the solution at the Consumer Electronics Show (CES) 2019 in Las Vegas. But if it's something a bit more harmless, like sharing a password with family members, the platform may send an email suggesting the customer upgrade to a premium account.

Available as a cloud or on-premise offering, Synamedia Credentials Sharing Insight is already in trials with a number of pay-TV operators.

Normal streaming provider accounts when shared, bring down the individual subscriber fees and hence users have to pay substantially less to watch say a Netflix original. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Jean Marc Racine, CPO and GM EMEA of Synamedia.

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