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AT&T is pretending like 5G is already here - and misleading users

11 January, 2019, 06:29 | Author: Tara Roberts
  • AT&T 5GE phone branding

The company's response to all that criticism essentially boils down to "Sorry, not sorry".

"I think the result of last month, beating the industry out [with the 5G hotspot], and this 5G E launch a couple of days ago, our competitors are frustrated", Donovan said. AT&T calls it "building a narrative".

The results suggest it'll be tough for AT&T and T-Mobile's planned merger partner Sprint to hit their current estimates for subscriber growth in a mature wireless market that has seen little new-customer growth overall.

"Every company is guilty of building a narrative of how you want the world to work".

That's where complaints of misleading marketing come from, calling something 5G when it isn't and confusing users about what it really means. "We're calling on the broad wireless industry to commit to labeling something 5G only if new device hardware is connecting to the network using new radio technology to deliver new capabilities". The new additions included 1 million phone customers, more than the 650,000 Verizon added in the quarter.

Gold gains on dollar weakness, dovish Fed; palladium sets new record
Yet, Fed fund futures still implied a rate of 2.33 percent by December, compared to the current effective rate of 2.40 percent. South Korea's Kospi climbed 1.3%, Australia's S&P/ASX 200 benchmark rose 1.1% and Hong Kong's Hang Seng Index rose 0.8%.

"We won't take an old phone and just change the software to turn the 4 in the status bar into a 5".

Verizon has promised to only label products "5G" if the device is actually delivering improved performance equal to 5G capabilities.

T-Mobile also mocked the "5G E" upgrade by joking you could upgrade your phone to 9G by putting a sticky note on it, and now Verizon is openly rejecting AT&T's tactics.

In that same blog post, Legere tried to get ahead of folks that would say T-Mobile did the same thing as AT&T when it branded its HSPA+ coverage as "4G" back in 2010. Donovan's comment about creating a narrative suggests the company is well aware of this.

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