Apple's CES ad takes aim at rivals with privacy boast
09 January, 2019, 05:13 | Author: Tara Roberts
The Consumer Electronics Show 2019 is just around the corner and before the four-day tech fest begins, Apple has put a giant billboard on display at a hotel near the Las Vegas Convention Centre (LVCC) that takes a direct shot at Android's security features.
Of course, workers have been setting up very impressive displays and booths that cover nearly 3 million square feet at the Las Vegas Convention Center, and 10 other locations.
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The not-so-subtle dig at companies like Amazon and Google, which have an increasingly large presence at CES, highlights a significant point of differentiation for Apple.
The ad takes up more than 10 stories. But this year, Apple will literally be reminding everyone of 2018's privacy scandals, asking CES visitors how comfortable they are saying "hey Google" to a growing raft of products.
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