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Apple's CES ad takes aim at rivals with privacy boast

09 January, 2019, 05:13 | Author: Tara Roberts
  • Apple greets CES 2019 with snarky iPhone privacy billboard

The Consumer Electronics Show 2019 is just around the corner and before the four-day tech fest begins, Apple has put a giant billboard on display at a hotel near the Las Vegas Convention Centre (LVCC) that takes a direct shot at Android's security features.

Of course, workers have been setting up very impressive displays and booths that cover nearly 3 million square feet at the Las Vegas Convention Center, and 10 other locations.

Fox News senior judicial analyst Judge Andrew Napolitano on Apple touting its privacy policy in a billboard outside of the Consumer Electronics Show in Las Vegas.

In case you missed it: New Game of Thrones footage released
If you managed to miss it among all the Golden Globes news today, HBO did a sweet little sizzle reel for all of its 2019 releases. Fans also got to see Julia Louis-Dreyfus back from her battle with cancer as Selina Meyer for the final season of " Veep ".

The not-so-subtle dig at companies like Amazon and Google, which have an increasingly large presence at CES, highlights a significant point of differentiation for Apple.

The ad takes up more than 10 stories. But this year, Apple will literally be reminding everyone of 2018's privacy scandals, asking CES visitors how comfortable they are saying "hey Google" to a growing raft of products.

Representatives from Facebook, Twitter and Google have been summoned to Capitol Hill in recent months as lawmakers become increasingly concerned about companies' abilities - and willingness - to safeguard user data. "Unlike Google, Apple insists they make money exclusively from selling hardware and software, not from users" personal information.

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