Google officially says goodbye to Allo as it clarifies its messaging strategy
07 December, 2018, 04:14 | Author: Tara Roberts
Google had originally hoped that the more "kooky" elements of Allo would make it appeal to millenials, leaving Hangouts to take on a more organisational role for communicating between colleagues. Google's Scott Johnston-a product lead for three of Google's seven messaging apps-responded to the report on Twitter, calling it "shoddy reporting" and saying it "is only half the story". With so much competition for instant messaging apps available like Facebook, Telegram, WhatsApp, WeChat, and Line just to name a few, it doesnt make sense for Google to pursue Allos success when Android Chat and RCS is just around the corner. However, the company has confirmed the chat app will continue to work till March 2019 and the users will be able to export their chat conversation history till the said time-frame. "Earlier this year we paused investment in Allo and brought some of its most-loved features-like Smart Reply, GIFs and desktop support-into Messages".
The announcement mostly reiterates what we already assumed was true - the company is focusing on Android Messages and Duo for consumers, and Hangouts Chat and Meet for businesses.
"Given Messages' continued momentum, we've made a decision to stop supporting Allo to focus on Messages".
Having said all that, Google's messaging efforts have arguably been all over the place up to now, though the company seems to be moving in the right direction to finally address that.
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However, now it is not clear if all Hangouts users - and many of them are regular users who just have a Google account and aren't part of G Suite base - will get access to the Hangouts Chat and Meet or if it will be restricted to G Suite users. Before it's fully offered up to Hangouts users, it'll first open up an opportunity for G Suite users to invite people outside of their organizations. It's an advanced SMS standard that could allow different Android devices to get iMessage like communication platform.
Duo, a video chat app, also survives for now.
The company also talked more about the future of Duo and Hangouts.
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