Burger King pranks McDonald’s with 1¢ ‘Whopper Detour’ offer

07 December, 2018, 10:09 | Author: Brooke Harris
  • Burger King's Whopper Detour campaign

The catch? You have to download their Burger King app - at any location of their golden arch enemy: McDonald's.

"If you happen to be going to McDonald's today, drive safe", Burger King wrote on its Twitter page.

From there, the BK app will allow you to place your order and redirect you to the nearest Burger King. Calling it the #WhopperDetour, the burger joint has even released a video of people showing up at McDonald's, asking for a Whopper and being directed to the competition, to show its promotion in action.

The "Whopper for a penny" promotion relies on customers' phones proving they are near a McDonald's so they can order a cheap Burger King burger online.

The promotion runs December 4 to 12.

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It seems that all is fair in love and burger wars, and Burger King has flame grilled their competition again with their latest publicity stunt.

'We know u ain't getting ice cream because the machine is always broken!' One fan commented on the tweet after it was posted.

The Miami-based fast-food restaurant chain debuted the promotion Tuesday.

Once within 600 feet of a McDonald's, a deal will unlock on the mobile app that qualifies customers for a $.01 Whopper.

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