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The Nintendo Creators Program Is Shutting Down, But Questions Remain

30 November, 2018, 02:10 | Author: Tara Roberts
  • The Nintendo Creators Program Is Shutting Down, But Questions Remain

Previously, Nintendo wouldn't really allow people to monetize videos on YouTube featuring any of their games. For now, though, content creators have a reason to celebrate - it won't be long before they can make videos and streams based on Nintendo's stuff without much to worry about.

Notably, the new rules will let creators monetize their videos and livestreams without first having to join Nintendo's controversial Creators Program, which will be shutting down in December.

"As written, the guidelines encourage creators to use Nintendo content in videos "that include your creative input and commentary". The Nintendo Creators Program website will close later on March 20, 2019.

For almost three years now, creators who wanted to make money from videos that included footage of Nintendo games had to go through the onerous approval and content requirements of the Nintendo Creators Program, which also gave Nintendo a 30 percent cut of any ad revenues. However, in doing so, the company implementing new restrictions and reviewing processes that never resonated with creators due to the increase in regulation. Videos of commentary-free gameplay are not permitted for monetization though. That said, gameplay videos and screenshots using Nintendo system features, such as the Capture Button on Nintendo Switch, can be posted without additional input or commentary.

Creators are only permitted to use Nintendo Game Content that has been officially released, or from promotional materials officially released by Nintendo (such as product trailers or Nintendo Directs). Videos that merely show Nintendo footage without creative input are not allowed, the company said.

You might see a lot more of Pokemon Lets GO Pikachu! on You Tube very soon
You might see a lot more of Pokemon Lets GO Pikachu! on You Tube very soon

If content creators want to use the intellectual property of a third party, any necessary third-party permissions have to be separately obtained.

Nintendo reserves the right to remove any content that they believe is unlawful, infringing, inappropriate, or not in line with these Guidelines. A lengthy F.A.Q. has more comprehensive answers about the Nintendo Creators Program ending and the new rules that will replace it.

Creators can not imply or state that your videos are officially affiliated with or sponsored by Nintendo.

What do you think of these new rules?

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