Iceland Christmas campaign banned for being "too political"

10 November, 2018, 08:08 | Author: Brooke Harris
  • Iceland

Deeside based supermarket chain Iceland has had its Christmas advert banned from our TV screens for being too political.

But Iceland's advert was said to be in breach of the 2003 Communications advert, according to the vetting organization Clearcast, which clears ads on behalf of the four major United Kingdom commercial broadcasters.

Public calls to reduce palm oil in consumer products have mounted over the last several years, as rainforest destruction in areas like Malaysia lead to major threats to the survival of orangutans.

Emma Thompson lends her voice to the ad, which highlights the destruction being done to the natural rainforest habitat of animals like orangutans in the pursuit of palm oil used in countless supermarket products.

Iceland has had its Christmas advert banned in a shock move that's left the supermarket unable to compete with its rivals like Marks & Spencer and John Lewis.

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According to the advertising code, the ad was deemed to be "directed towards a political end".

The deforestation and harvesting of palm oil has since contributed to the orangutan now being classified as critically endangered.

"This year, we were keen to do something different with our much anticipated Christmas advert", said Richard Walker, an Iceland managing director.

"The creative submitted to us is linked to another organisation who have not yet been able demonstrate complicate in this area". But we want to share Rang-tan's story with... It outlines the effects of palm oil production on orangutan habitats, with Iceland declaring it has removed all palm oil from its products. I'll share your story far and wide so that others can fight too. "The culmination of our palm oil project is offering our customers the choice of an orangutan friendly Christmas, and we wanted to reflect this in our advertising".

Iceland said it had spent £500,000 on putting its campaign together and insisted it had booked a number of prime-time TV slots with the full intention of having it cleared to air over Christmas.

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