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IPhone XR isn't selling as well as Apple anticipated, production reportedly cut

07 November, 2018, 02:05 | Author: Tara Roberts
  • The iPhone XR may not be selling as well as Apple hoped.                  Ian Knighton  CNET

Apple has told its top smartphone assemblers-Foxconn and Pegatron-"to halt plans for additional production lines dedicated to the new iPhone XR". Last year, we saw a number of stories from trusted publications claiming that Apple's iPhone X had hit early production problems or that it wasn't selling particularly well.

According to a report by Nikkei Asian Review, the most affordable iPhone of 2018 is definitely not doing as well, sales-wise, as Apple anticipated it would.

"History has shown all kinds of statements made about Apple supply chain and the endless predictions of slowing of iPhone and other Apple product sales have been wrong", said Feinseth, who rates Apple's stock a "strong buy". That's down 20% to 25% compared to Apple's most optimistic prognosis.

With regards to the growing uncertainty caused by the US-China trade disputes, Tung said Pegatron, being a technology company with global deployments, does not see it necessary to relocate its production capacity completely out of China, noting that a 3% capacity relocation might be sufficient.

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Apple stock closed down 2.8% on Monday, to $201.59 per share, the lowest level since August 1. "Starting with iOS 12.1, iPhone 8, iPhone 8 Plus, and iPhone X include this feature, but performance management may be less noticeable due to their more advanced hardware and software design", reads the support page. Foxconn and Pegatron declined to comment on specific customers or products. The company suggested it would miss analysts' earnings targets for the usually busy holiday season, with demand in emerging markets lower than expected.

Apple also stoked worries about iPhone sales last week when it said that beginning this quarter, it will no longer break down unit sales for iPhones, iPads and Macs.

Last Friday, Apple shares had fallen sharply, dragging the U.S. tech major's market value below $1 trillion after the company forecast softer-than-expected sales for the holiday quarter and fueled nerves over iPhone sales by saying it would no longer release the figures.

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