Amazon drops its $25 free shipping minimum for holidays

05 November, 2018, 19:12 | Author: Brooke Harris
  • Prime members who are already entitled to free two-day shipping will also receive a new perk during the holidays.                        Reuters

According to Amazon, Prime Wardrobe allows Prime subscribers to have their favourite fashion products delivered for no extra cost, try them on at home, and only pay for the items you decide to keep. Target dropped its minimum purchase amount last week, offering free two-day shipping on hundreds of thousands of items until December 22.

Amazon also said that Amazon Prime members will be able to enjoy free same-day delivery.

Instead of the usual $25 order minimum before shipping and taxes, Amazon is offering free shipping almost all orders shipped and sold by Amazon. That means you'll start to see Black Friday deals on Amazon a whole week before the big day itself, which falls on November 23 this year.

"We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we're excited to offer great deals when shoppers need them most" said Doug Gurr, Country Manager at Amazon UK.

Elementary school staff dressed as border wall, Mexicans. Now they’re under investigation
He also offered our "sincerest and deepest and humblest apologies to our families, to our patrons". The teachers were also seen wearing sombreros and brightly colored ponchos.

Prime members already get free shipping on all eligible orders with no minimum required, but without the holiday promotion, non-Prime shoppers must spend at least $25 to land free shipping. In the wake of Walmart's change, it lowered the threshold twice that same year: to $35, and then to the current non-promotional threshold of $25.

Amazon hopes to boost sales and add new Prime members along the way.

Amazon isn't the only merchant slashing shipping fees. The company expects sales for the fourth quarter to be between $66.5 billion and $72.5 billion.

USA online retail sales in November and December will rise 14.8 percent, to $124 billion, software maker Adobe said last week in a forecast based on data from 80 of the 100 largest online retailers. The same week, Walmart announced that two-day shipping would be free for Marketplace items. The company usually sets the final date toward the end of the season.

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