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Samsung takes up 20pc of global smartphone market in Q3

04 November, 2018, 16:13 | Author: Tara Roberts
  • Q3 2018 smartphone shipments are in: how much longer before Huawei claims top spot?

Samsung tops the list with 72.3 million units shipped, a year-on-year decrease of 13.3 percent, but still allowing it to hold a 20.1 percent market share. Smartphone shipments in the country have been down for six consecutive quarters now.

The South Korean tech giant shipped 72.3 million units of smartphones over the July-September period, Strategy Analytics said, compared with 83.4 million units posted in the same period past year, when Samsung took up 21.2 percent of the market.

"The growth in emerging markets is led by Chinese smartphone manufacturers, that are venturing out of China to capture sales", research analyst Shobhit Srivastava said.

The new iPhone XR, XS, and XS Max range is in healthy demand, but Apple's relentless focus on price increases [is] capping its overall volume growth. Other Chinese smartphone brands Xiaomi, Oppo and Vivo, are growing their markets share in India and Indonesia.

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"The global smartphone market has now declined for four consecutive quarters and is effectively in a recession", said Strategy Analytics director Linda Sui. The Chinese handset market has been declining continuously since the second quarter of 2017. That's down 6 percent from the same period previous year.

"Huawei was also able to maintain its 50 million plus smartphone shipments and retain its second position in 3Q 2018".

Trailing behind Apple on the list is Xiaomi with 33 million units, up 19.1 percent on a year ago and increasing its market share to 9.2 percent, and Oppo's 31.2 million units, down 0.6 percent but increasing the market share to 8.7 percent. However, the company reached the highest number of shipments ever in India. Its Redmi 5A, Redmi 5 Plus, and Redmi Note 5 have continued to do well, with the newer Redmi 6/A/Pro successors ramping up quickly. The company is also competing hard against Xiaomi, which past year almost doubled its market share but was held to just 9% growth in 2018. Xiaomi and OPPO, other big Chinese electronics makers, came as the fourth and fifth with a 9.2 percent share and an 8.7 percent share, respectively. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis.

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