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WhatsApp exec says ads are coming to the platform

03 November, 2018, 17:46 | Author: Tara Roberts
  • Brace yourselves: Ads in WhatsApp are coming

A vice president for the company says the messaging service will begin displaying ads alongside the Status feature.

Since the subscription fee for WhatsApp was removed back in 2016, everyone felt that Facebook will try to get its money out of the messaging service in a different way.

The addition of advertisements was something that made WhatsApp co-founder Brian Acton felt uncomfortable with up until his departure from the company in November 2017.

It is a promising advertising avenue as there are close to 450 million users for WhatsApp status, 400 million for Instagram stories and 300 million for the Facebook app and messenger stories on a daily basis.

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WhatsApp has been working on this Private Reply feature for one year and finally, now it has been rolled out. It turns out that the stories-like interface, which replaces text with photos or videos, is a flawless medium for ads, and Facebook plans to use that screen retail estate to make money.

Chris Daniels, WhatsApp's recently minted vice-president, announced the move in an interview with Outlook India. Also, there is no clarity on how the ads will function on WhatsApp. It is one of the most used and reliable messaging application and is widely used in media houses and offices due to its group chat and video features. And Facebook has been considering various ways to monetize WhatsApp as a way to justify the $19 billion purchase price. Statuses delete after 24 hours.

After the departure of both founders (who were against the idea of monetisation through ads), the company has decided that it's time to flood the only safe space you had left with adverts. "Targeted advertising is what makes me unhappy", Acton said.

Here is what's actually Daniels told reporters. In fact, WhatsApp fellow benefactor Brian Acton who made his exit from the organization previous year as of late uncovered that Facebook had plans to put ads within WhatsApp even before its procurement.



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