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YouTube Gaming Finds New Home on Main Site

20 September, 2018, 02:54 | Author: Tara Roberts
  • YouTube Gaming Finds New Home on Main Site

Once it's shut down for good, you'll need to head to this new gaming portal on the main YouTube site in order to browse content.

That's probably due to the relatively modest size of the "vibrant" aforementioned audience, at least compared to the over 200 million people religiously visiting the main YouTube website to watch gaming videos and streams. If you wish, you can also subscribe to individual games in order to see more content on that game in particular - though again, in the case of Fortnite on my page, that might be a bit redundant.

Meant to be a platform to connect with personalities in gaming culture, Ryan Wyatt, YouTube's director of gaming content and partnerships, would later concede to The Verge that "there was confusion with the YouTube gaming app".

There are also Game Pages, letting users view content from across YouTube related to a specific title. There's a section for "On the Rise" creators, which will show both in Gaming and on the Trending page.

He even directly credits Twitch with some inspiration, saying, "Twitch does a really good job with game discoverability". YouTube Gaming helped launch a variety of features since its inception, which YouTube has been bringing over to the primary experience along the way.

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Google will cater the suggested videos to you based on what it thinks you want to see, just like with regular YouTube videos, so the more you watch the better its suggestions will become.

Going forward, YouTube users can access a video game focused hub on YouTube that sorts streams and video content by top games, top streams, and other criteria. As it was, YouTube Gaming was just another rather useless attempt to grab Twitch's glory.

YouTube Gaming launched in 2015 as Google's answer to Twitch, which had been bought out by Amazon in 2014.

The Gaming portal today launched in the USA, and it's rolling out to other countries in the coming weeks. You'd have some people that funneled through into the gaming app, or the gaming destination, but we were finding we still weren't touching many people daily.

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