Amazon Launches New Online Store for Small Businesses

20 September, 2018, 19:30 | Author: Brooke Harris
  • AmazonA still from Amazon’s new commercial

The store features a curated collection of products and deals from around 20,000 businesses from all 50 US states. The page features 20,000 businesses across categories like Home, Books, Jewellery, Electronics, and Beauty.

Amazon Storefronts is a new way for small and medium-sized businesses to sell products directly through Amazon.

"Amazon first invited businesses to sell on Amazon almost two decades ago, and today, small and medium-sized businesses are a vital part of Amazon's large selection and commitment to customers", said Nicholas Denissen, vice president for Amazon, in Monday's announcement. Showcasing small and medium-sized businesses via its new portal could attract more of those companies to the Amazon seller platform-meaning Amazon makes more cash.

"Since we started selling on Amazon in October 2016, our sales have almost doubled".

Storefront of the Week: Each week the store will highlight a featured USA business through a fun video to help introduce the many faces and types of businesses that customers are shopping from on Amazon Storefronts. In 2017, more than 300,000 USA -based small and medium-sized businesses started selling on Amazon. Amazon Storefronts will be promoted on the online retailer's front page, and a TV ad will air this week showing some of its small business sellers.

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As if that wasn't enough, now Amazon is replacing physical businesses in cities with its very own brick-and-mortar stores. "We're championing their success with this new store as well as a national advertising campaign featuring a successful MI business selling on Amazon to customers across the USA and worldwide". The Little Flower Shop Soap also the first Storefront of the Week to be featured in the new section.

The American-centric collection of over 1 million products could also help mitigate persistent - and widely refuted - criticisms from President Donald Trump that Amazon wasn't paying enough in taxes and underpaying the US Postal Service.

Little Flower Soap Co, a soap and candle maker in MI, is the subject for Amazon's new nationwide commercial.

In May, Amazon argued it was good for small businesses in its Small Business Impact Report.

Being part of Amazon Storefronts has positives and negatives for participants. According to Amazon's own report, the company has created 900,000 jobs for small businesses.



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