Apple sticks to higher prices for iPhones in Europe

14 September, 2018, 16:28 | Author: Lillian Steele
  • Apple Chief Executive Tim Cook speaks at the Apple Worldwide Developer conference in San Jose California on June 4.   Elijah Nouvelage  REUTERS

Apple plans to supersize its iPhone lineup, announcing two new models with its largest screens ever: a lower-priced device with a 6.1-inch LCD display and a pricier one with a 6.5-inch display using more advanced, OLED technology, according to people familiar with the plans. So we have the flagship XS, the over-sized XS Max and the cheaper XR (starting at $999, $1,099 and $749 respectively, with exactly the same numbers in pounds despite there being 1.3 dollars to the pound). If you have been on an iPhone Plus you could go with the iPhone XS, which has with 5.8-inches a larger screen than the iPhone 8 Plus (5.5-inch), but why compromise?

Compared to previous Apple events, the company didn't unveil any surprises that caught various media outlets and analysts off guard.

All the upgrades to this year's iPhones are internal.

Unlike the dual-SIM setups we have seen in Android phones for several years now, there will be no secondary SIM slot in the new iPhone XS and iPhone XR models, except in China, Hong Kong, and Macau. In Kenya the prices are expected to be slightly higher than in the United States.

Like the XS and XS MAX, the XR has a new Depth Control slider feature that lets you adjust the depth-of-field in Portrait Mode photos after they're captured, going from maximum bokeh at f/1.8 to maximum depth-of-field at f/16. Like those, the phone doesn't have a home button; rather, you simply tap to wake it and swipe up to return to the home screen.

While the iPhone has made Apple the world's most valuable company, worth more than $1 trillion, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot behind Samsung. Apple did not immediately respond to a request for comment. Prices for the South African market have not yet been released, but we do not that the the phone (and the iPhone XS) will be available from September 28.

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People will be able to buy the Apple Watch Series 4 with Global Positioning System for $399 while the version with cellular connectivity will cost $499.

The new watch, with a price tag that starts at $399 in the United States and €499 ($580) in Germany, is a more comprehensive health device.

Alongside the smartphones, Apple showed off its latest iteration in the Watch series, which the company claims has been redesigned from the ground up.

The smartwatches now feature an electrocardiogram (ECG) sensor which can measure not only the heart's rate but its rhythm. Apple will enable this later this year with a software update. Thanks to this ability, it can also call emergency services when a fall is detected unless the user tells it not to do so. "I'll have to sell off both", joked one user on the platform. However, those expecting a better battery will be disappointed, as the Watch 4 promises the same 18-hour lifespan. It also means developers might have a harder time taking advantage of those features if Apple decides to remove any more.

"But the next "big one" - a success and growth driver on the scale of the iPhone - has not yet been determined". The wireless headphone market is valued at about $2 billion.

"Fall detection is a feature we hope you never need, but it's really nice to know it's there", said Apple chief operating officer Jeff Williams.

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