Home » Sport

Liga announces free-to-air deal with Facebook in India

16 August, 2018, 12:09 | Author: Candice Daniels
  • La Liga Matches to Stream for Free in India on Facebook

Traditionally, India has had more Premier League fans than the La Liga, but with the Spanish football league coming to Indian sub-continent for free via Facebook, that paradigm might see a switch.

"One of our goals for the past two years has been to deliver content to the widest possible audience, so a partnership with free platforms like Facebook, which has 270 million users in India, is key for us".

The deal will allow hundreds of millions of south Asian users to watch top-tier Spanish football matches for free.

Facebook Inc has bought exclusive live rights to show top-flight Spanish league soccer in the Indian subcontinent, as it steps up a challenge to traditional broadcasters of the world's most popular sport.

The deal will last for the next three seasons and will include pre and post-match analysis programmes. But it turned out to be a blessing in disguise as Facebook will stream all 380 La Liga matches this season.

Facebook and La Liga have not disclosed the financial details of the deal.

The games will initially be shown in the Indian sub-continent region, where the company has a total of 348 million clients, without advertising but the company said it may extend advertising trials now under way in the U.S. to the La Liga coverage.

Manchester City star De Bruyne suffers knee injury
In 2016, he missed 12 games after injuring his right knee during an EFL Cup semi-final victory over Everton . De Bruyne only returned to full training last week after a delayed summer break following the World Cup.

The deal puts Facebook in competition with Fox's Star India, a network of over 60 television channels that brings sports, entertainment and news to more than 700 million people in India.

Facebook users will be able to watch the matches of the championship of Spain on football. Facebook has asked major USA banks to share customer data to allow it to develop new services on the social network's Messenger texting platform, a banking source told AFP on August 6, 2018.

With this mega deal, La Liga will be the first European football league to be broadcast exclusively live on Facebook in the Indian subcontinent.

The rights were previously held by Sony Pictures Network which reportedly paid $32 million (€28 million) for rights between 2014 and 2018.

Facebook told Reuters it was interested in making further sports streaming acquisition.

In India, the social media giant made an unsuccessful $600 million bid to acquire digital rights to air Indian Premier League a year ago.

Recommended:



Popular

Akshay Kumar taught me to be a producer's actor: Mouni Roy
Gold also stars Kunal Kapoor , Vineet Kumar Singh, Sunny Kaushal, Amit Sadh , Dalip Tahil, Nikita Dutta and Jatin Sarna. I couldn't believe it for the longest time. "The event happened 70 years ago, but it feels like only yesterday".

Korean Leaders Agree to New September Summit in Pyongyang
At the Panmunjom summit , Kim also agreed to work toward the denuclearization of the Korean Peninsula. He also lauded the June 12 Singapore summit of North Korean leader Kim Jong-un and U.S.

Turkey says it will help firms hit by turmoil
The visit came hours after Brunson's lawyer appealed to a court for his release and for a travel ban against him to be lifted. Qatar's banking sector has considerable exposure to Turkey, whose currency has lost almost 40 percent this year.

United Kingdom inflation rises for first time in 2018, London house prices fall
Earlier this week official figures showed wages growth falling steadily over recent months, from 2.8% in February to 2.4% in June. In England, house prices increased by 2.7 per cent over the year to June 2018, with the average price now standing at £245,000.

Subtropical Storm Storm Ernesto forms in Atlantic
Also, subtropical storms are cold-core weather systems, while tropical storms and hurricanes are warm-core. Ernesto was about 695 miles east of Cape Race, Newfoundland - or well over 2,000 miles from South Florida.

Measles cases growing in IL , other states
The Florida Department of Health said Monday it is investigating a case of measles in an unvaccinated child in Pinellas County . Symptoms develop between six and 19 days after infection, and include a runny nose, cough, sore eyes, a fever and a rash.

Trump disparaged son, Harriet Tubman, says former White House aides book
Mr Trump's latest attack on Ms Manigault Newman prompted immediate criticism from lawmakers and others. Trump took the fight up another level when he tweeted that Manigault Newman was a "dog" on Tuesday.

Melania tried to calm Trump down before Omarosa tirade
The strangest part according to the former White House employee was that it seemed commonplace to Ivanka. He said Manigault Newman had called him "a true champion of civil rights" until she was sacked .

Stephen King has strong words following Trump's tweet about Omarosa
The TV star has also revealed her insight on why Melania Trump wore that infamous "I don't care, do u?" jacket. Manigault Newman is being accused of breaching the Trump campaign's confidentiality agreement from 2016.

Manchester City's David Silva retires from Spain duty
David Silva has announced his retirement from worldwide football after Spain's disappointing World Cup last-16 exit. And of course, the fans who have always given me their support and respect every time I wore the Spain shirt.