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Liga announces free-to-air deal with Facebook in India

16 August, 2018, 12:09 | Author: Candice Daniels
  • La Liga Matches to Stream for Free in India on Facebook

Traditionally, India has had more Premier League fans than the La Liga, but with the Spanish football league coming to Indian sub-continent for free via Facebook, that paradigm might see a switch.

"One of our goals for the past two years has been to deliver content to the widest possible audience, so a partnership with free platforms like Facebook, which has 270 million users in India, is key for us".

The deal will allow hundreds of millions of south Asian users to watch top-tier Spanish football matches for free.

Facebook Inc has bought exclusive live rights to show top-flight Spanish league soccer in the Indian subcontinent, as it steps up a challenge to traditional broadcasters of the world's most popular sport.

The deal will last for the next three seasons and will include pre and post-match analysis programmes. But it turned out to be a blessing in disguise as Facebook will stream all 380 La Liga matches this season.

Facebook and La Liga have not disclosed the financial details of the deal.

The games will initially be shown in the Indian sub-continent region, where the company has a total of 348 million clients, without advertising but the company said it may extend advertising trials now under way in the U.S. to the La Liga coverage.

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The deal puts Facebook in competition with Fox's Star India, a network of over 60 television channels that brings sports, entertainment and news to more than 700 million people in India.

Facebook users will be able to watch the matches of the championship of Spain on football. Facebook has asked major USA banks to share customer data to allow it to develop new services on the social network's Messenger texting platform, a banking source told AFP on August 6, 2018.

With this mega deal, La Liga will be the first European football league to be broadcast exclusively live on Facebook in the Indian subcontinent.

The rights were previously held by Sony Pictures Network which reportedly paid $32 million (€28 million) for rights between 2014 and 2018.

Facebook told Reuters it was interested in making further sports streaming acquisition.

In India, the social media giant made an unsuccessful $600 million bid to acquire digital rights to air Indian Premier League a year ago.



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