Build-A-Bear shutters 'Pay Your Age' event after chaos ensues

15 July, 2018, 14:20 | Author: Brooke Harris
  • Build a Bear Workshop

The company also says they now offer a Pay Your Age promotion during a child's birthday month.

Chief executive Sharon Price John apologized Friday for the ill-planned sales event, which drew massive crowds to stores throughout the US, Canada and the United Kingdom - resulting in countless thousands of parents and tots being sent home empty-handed after day-long waits.

Build-A-Bear Workshop's "Pay Your Age Day" event on Thursday came with hours-long lines and frustrated families at stores all over the country. More time can be added, and customers can pause at any time to eat or take a break.

The average cost for a basic Build-A-Bear toy starts within the $15-$25 range.

Build-A-Bear's promotion offered customers the chance to buy any bear for the price of their child's age. The retailer announced before noon it was cutting off lines and not accepting more customers "due to crowds and safety concerns" from local authorities.

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St. Louis-based Build-A-Bear has some 400 stores worldwide.

Photos taken at Build-A-Bear locations across the United States on Thursday revealed long lines and chaotic scenes.

The coupon is valid in-store only through August 31, so you'll have plenty of time to get the discount.

Numerous people who were already in line were able to wait for their chance to build a bear. But Build-A-Bear is urging customers not to use them right away.

The company was forced to cut off lines due to the overwhelming response.

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