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Roger Federer walks out at Wimbledon in Uniqlo shirt, not Nike

03 July, 2018, 09:18 | Author: Candice Daniels

Roger Federer left Nike after 24 years and unveiled his new endorsement deal at Wimbledon.

During his partnership with Nike Federer created the iconic "RF" logo, which is owned by the brand.

Roger Federer is now with UNIQLO, leaving Nike for a massive deal.

The defending champion, top seed and favourite as he targets a ninth title, swept aside Dusan Lajovic in straight sets on Centre Court.

Roger Federer made his rumored divorce from Nike official by taking the court at Wimbledon in Uniqlo apparel.

"I was excited to wear Uniqlo today", the 20-time Grand Slam victor said after his match on Monday, the Wall Street Journal reported.

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"The RF logo is with Nike, but it will come to me at some point", he added. "I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me", the eight-time Wimbledon champion told reporters. According to ESPN's Darren Rovell, Federer has signed a ten-year deal worth more than US$300 million with Uniqlo.

The 20-time grand slam victor prepared for SW19 with grass tournaments at the Mercedes Cup - which he won - and the Gerry Weber Open, where he was upset in the final by an inspired Borna Coric.

"It's also something that was very important for me, for the fans really".

Forbes reports that Federer earned roughly $150 million from Nike over the past 20 years. It is not unusual for an athlete to wear shoes from a company they are not endorsing - he has to wear something - but it is interesting to note that the shoes were still personalized with a unique logo specific for this year's tournament even though his Nike contract expired more than a month ago. I have deep roots with Nike.

Federer looked his same old self in his new gear, disposing of Dusan Lajovic 6-1, 6-3, 6-4 in the first round.

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