The athletic apparel company alerted customers Thursday about a possible data breach on its US website.
The swiped data included the usernames and encrypted passwords of Adidas customers, as well as their contact information. Adidas said it does not believe any credit card or health and fitness information was compromised. In a press release, Adidas company reveals the data breach.
Law enforcement firms and security companies are working with Adidas to identify the source of the breach and fully assess the extent of the stolen information. This group made a claim on June 26 that it had obtained access to several bits of stolen information from the company's customers.
Adidas said it is alerting affected customers.
In the latest cybersecurity incident to impact the footwear industry, athletic giant Adidas has had to inform an unknown number of online shoppers that an unauthorized party may have acquired their data. Currently, it believes only customers who shopped on and purchased items from the USA version of Adidas.com may have been affected by the breach.
A data breach - though not uncommon for major brands as of late - does have the ability to tarnish the reputation of a company.
"Adidas is committed to the privacy and security of its consumers' personal data", the company's statement read.
Adidas did not immediately return requests for further comment, but a spokesperson told other media outlets that "at this time this is a few million consumers". Immediate steps were taken to check the information and alert all the affected customers.
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