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IHOP gets grilled on Twitter over new 'burger' twist to its bran

14 June, 2018, 16:32 | Author: Tara Roberts
  • Burger King

Many poked fun at IHOP's surprising move, with fast food chain Wendy's also taking a jab at the said restaurant via Twitter when a user asked about "selling burgers on its block". I rushed to Twitter and found that many like me were heartbroken by the seeming betrayal and were planning on turning their back forever on the 1,700-location chain of morning Americana.

And, yes, BK has been serving pancakes since it upgraded its menu to offer breakfast items like the Croissan'wich in the early 1980s.

"If we have other people in the world of burgers commenting on our burgers, it can only help", IHOP's president, Darren Rebelez, told Business Insider on Monday.

The hints of a name change had spurred guesses on social media - and some disappointment Monday at what was revealed.

Applebee's own the International House of Pancakes and the Applebee executive team isn't talking about the name change.

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"This tongue-in-cheek name change is specifically tied to the campaign launch and is meant to show that we're just as serious about our burgers as we are about our pancakes", the spokeswoman said.

"An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment". Netflix US tweeted: "brb changing my name to Netflib". According to a company statement, the name and logo change is only for the time being, indicating that the change may be nothing more than a temporary marketing ploy.

It was a marketing strategy and publicity stunt combined on the part of IHOP. "It's a great way for IHOP to get our attention and say 'Hey, we're not just for pancakes!'"

The name change may be daunting for IHOP fans, but they shouldn't worry.

IHOP... sorry... IHOb is now in the middle of one of the most confusing yet hilarious marketing campaigns.



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