Phillies poke fun at IHOP with ridiculous name change

12 June, 2018, 08:43 | Author: Irvin Gilbert
  • IHOP IHOb burgers

The name change kicks in Monday, June 11, along with the launch of a new menu of "Ultimate Steakburgers", the Glendale-based casual restaurant chain announced in a news release.

Yes, the company known for flapjacks will now be known as the International House of Burgers.

The International House of Pancakes is flipping the "p" to a "b" for burgers and the internet is flipping out.

"Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?" asked Wendy's on Twitter, likening IHOP's move to that of a finicky child.

The president of IHOP welcomed the country to the restaurant chain's newest venture on "Fox & Friends" Monday morning.

(We all promptly fell in love.) In 1973, the company began using the acronym "IHOP", and for 50-ish years, the acronym and the restaurant lived in pancake harmony. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".

IHOP All You Can Eat Pancakes 17
Hollis Johnson

On their popular Instagram account, IHOP shared a short video with followers to unveil their latest marketing efforts. It looks like there will seven different types of burger.

"You'll always be ihop in my heart".

Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer". I got to ihop for all day breakfast items.

Yes, you heard that right - burgers. "Not impressed", another fan wrote.

Unfortunately, few people guessed it, and that's exactly because the image of IHOP being a breakfast place held too strong.

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