International House of Burgers: 'IHOP' becomes 'IHOb'

11 June, 2018, 16:56 | Author: Irvin Gilbert

But now iHOb will serve black angus beef burgers.

Nearly immediately after IHOP president Darren Rebelez revealed news that the "b" in the restaurant's temporary new name - IHOb - will stand for "burgers," Twitter users began blasting the move as an "epic failure" and calling for the creative team behind the idea to be fired.

"Burgers are a quintessential, American menu item so it makes ideal sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day", IHOb head of culinary, Nevielle Panthaky, said according to a release.

IHOP's website now features the IHOb logo - but the site's URL remains the same, and its business descriptions and statements continue to list breakfast as a main priority.

Now that news of IHOP's new burger menu has officially been revealed, critics on social media are officially hating it.

IHOb is offering special deals on the new burgers included on its menu for a limited time.

Putin dismisses G7 criticism as ‘babbling’, calls for cooperation
Founded in 2001, the SCO also includes the former Central Asian Soviet republics of Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan.

"Dear Internet, we abbreciate your batience".

After a week of teasing fans on Twitter and spurring thousands and thousands of tweets guessing what the "b" could stand for, the restaurant chain made the big announcement Monday. Now let's see who guessed right.

"I give it a year", said another.

"Why couldn't you be global house of brunch and start serving mimosas and bellinis?" one user asked, garnering hundreds of "likes".

Sales from 2015-2017 were flatter than, well, you know what, and Dine Brand execs were already in war-room mode over how to position their chains for the future.

Recommended:



Popular

Putin says ready to meet with Trump when he is ready
President Donald Trump had one ally in all of Europe: France and its fast-learning leader Emmanuel Macron . Trump announced the USA would leave what he called the "horrible" Iran nuclear accord in May.

Trump Seeks End to Pre-existing Condition Mandate
It's so foolish, in fact, that it could wind up making something like single-payer health care - gasp! - a reality. Estimates vary widely because there is not a standard definition of what counts as a pre-existing condition.

Why Trump's combative trade stance toward allies poses risks
President Trump said that he expects other nations to provide fair market access to American exports. Every year, the members of the group hold a summit to discuss economic matters.

Hamilton feels Ferrari will 'falter' in F1 title battle
Today I think we had a couple of small lock ups, but as you continue to push the setup there are areas that can be affected. But the four-time world champion said it could have been worse. "Some of the marshals were already celebrating", he said.

Pep Guardiola brands Yaya Toure's accusation 'a lie'
It was a generation of brutal players and the best player in the world (Lionel Messi). He never told me face to face", he added.

CBS Deletes Robert De Niro’s ‘Offensive Language’ From Tony Awards Live Telecast
De Niro appeared on stage at New York's Radio City Music Hall to introduce rocker and Tony Awards performer Bruce Springsteen . Onstage guests were volunteers and staffers from three organizations that bring relief to areas impacted by natural disasters.

Prince Harry and Meghan Markle trip to New Zealand confirmed
Markle previously raised a select few eyebrows with her choice of wedding dress , which also let a bit of shoulder peek through. Prince Harry reportedly responded saying "yes.", before smiling and adding, "When you get into it, I'll tell you more later".

To-play The Elder Scrolls: Blades announced for mobile
It's likely we'll see more of Rage 2 , and hopefully some more of Fallout 76, but maybe there will be a few surprises in store. As said, we'll find out more about Fallout 76 at Bethesda's E3 2018 conference, so stay tuned for more.

Vince Vaughn arrested in California on DUI, resisting arrest charges
Vince Vaughn arrives at the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, Calif. There is nothing that indicates Vince Vaughn's arrest or release was handled any differently than any other person's arrest.

Merkel and Trump: A study in contrasting images from G-7
The other G7 leaders will meet without Trump for the rest of the day, discussing climate change and global development. Trump is heading to Singapore, where he is scheduled to meet on Tuesday with North Korean leader Kim Jong Un .