International House of Burgers: 'IHOP' becomes 'IHOb'

11 June, 2018, 16:56 | Author: Irvin Gilbert
  • IHOP reveals the mystery of IHOb

But now iHOb will serve black angus beef burgers.

Nearly immediately after IHOP president Darren Rebelez revealed news that the "b" in the restaurant's temporary new name - IHOb - will stand for "burgers," Twitter users began blasting the move as an "epic failure" and calling for the creative team behind the idea to be fired.

"Burgers are a quintessential, American menu item so it makes ideal sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day", IHOb head of culinary, Nevielle Panthaky, said according to a release.

IHOP's website now features the IHOb logo - but the site's URL remains the same, and its business descriptions and statements continue to list breakfast as a main priority.

Now that news of IHOP's new burger menu has officially been revealed, critics on social media are officially hating it.

IHOb is offering special deals on the new burgers included on its menu for a limited time.

Vince Vaughn arrested in California on DUI, resisting arrest charges
Vince Vaughn arrives at the 89th Annual Academy Awards at Hollywood & Highland Center on February 26, 2017 in Hollywood, Calif. There is nothing that indicates Vince Vaughn's arrest or release was handled any differently than any other person's arrest.

"Dear Internet, we abbreciate your batience".

After a week of teasing fans on Twitter and spurring thousands and thousands of tweets guessing what the "b" could stand for, the restaurant chain made the big announcement Monday. Now let's see who guessed right.

"I give it a year", said another.

"Why couldn't you be global house of brunch and start serving mimosas and bellinis?" one user asked, garnering hundreds of "likes".

Sales from 2015-2017 were flatter than, well, you know what, and Dine Brand execs were already in war-room mode over how to position their chains for the future.

Recommended:



Popular

Pompeo Says U.S. Objective For North Korea Summit Hasn't Changed
He explained that he gave the North Korean official Trump's book , "Art of the Deal", while he was in North Korea. Later, they would be joined by their respective negotiating teams for discussions that could last another hour.

Malta refuses to accept vessel carrying 629 migrants after Italy’s rejection
The Maltese government refused the request, stating worldwide law required the passengers be unloaded in Italy. Salvini, leader of the far-right League, said Malta should let the Aquarius dock but he was rejected.

Memphis woman arrested after driving around grandkids in dog kennels
The concerned citizen who shot the video says that he recorded the video for evidence in case police didn't show up in time. The report also notes that the temperature "reached 95 degrees and there were no vents in the rear of the Ford Explorer".

Worldwide journalists prepare for Trump Kim summit in Singapore's media center
Kim Jong Un and Donald Trump are both in Singapore ahead of the first summit, although staying at separate hotels. Kim held a meeting with Singapore Prime Minister Lee Hsien Loong ahead of the planned summit.

Kevin Durant: My Responsibility Is To Myself, Not The NBA's Competitive Balance
I know the right questions to ask certain guys and see if they're smart enough to actually think the game as well. Few teams have more young talent than the 76ers, which makes Philadelphia an enticing challenge for James.

Kim summit will cost about $20m to host: PM Lee
In his first public comments since arriving, Kim said Singapore's role would be recorded in history if the summit was a success. White House spokeswoman Sarah Sanders said US and North Korean officials would hold working-level talks on Monday.

Prosecutor Says No Evidence of Foul Play in Anthony Bourdain's Death
Hotel staff told the New York Times that Ripert contacted hotel reception when he couldn't reach Bourdain on his cell phone. Anthony Bourdain had revealed in the past that he was "regularly suicidal" after his separated from his first wife.

‘Kingdom Hearts III’ New Trailer Shows ‘Frozen’ Setting
Fans have been waiting for what feels like an eternity to see when Kingdom Hearts III would be coming out. This was followed up with a new trailer, featuring additions such as worlds based on Frozen and Tangled .

To-play The Elder Scrolls: Blades announced for mobile
It's likely we'll see more of Rage 2 , and hopefully some more of Fallout 76, but maybe there will be a few surprises in store. As said, we'll find out more about Fallout 76 at Bethesda's E3 2018 conference, so stay tuned for more.

Trump blasts Canadian PM as 'meek, dishonest'
Navarro appeared on " Fox News Sunday ", and Kudlow was on CNN's " State of the Union " and CBS' "Face the Nation" and Harper spoke on Fox's "Sunday Morning Futures".