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Amazon Prime chooses Florida for new Whole Foods discounts

16 May, 2018, 13:49 | Author: Tara Roberts
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Prime members will get an additional 10 percent off sale items and exclusive deals on certain groceries. Prime members will get an extra 10% off the hundreds of items already on sale throughout the store, and the company will offer a deep discount every week on best-selling items.

So far, the perks are available in Florida and will roll out to all other stores starting this summer.

"I think this is one of the most important launches we've had for Prime since Prime Video", Cem Sibay, vice president of Amazon Prime, said in an interview. These will be labeled in store with yellow "10% off" sale signs, and "Prime Member Deal" signs, respectively.

Amazon appears set to open its second and third queue free grocery stores in Chicago and San Francisco, a sign that the e-commerce giant is ready to start scaling up its wildly successful supermarket concept. "Maybe it gets them more Prime customers, more Whole Foods usage and more units per cart".

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It has been dubbed as Amazon's attempt to re-invent the supermarket amid the company's ongoing efforts to claim a greater share of the global grocery pie.

"There have been gradual steps towards integrating Amazon and Whole Foods".

Amazon announced today it will begin offering exclusive discounts to Prime members who shop at Whole Foods - a move that's been expected since Amazon acquired the grocer a year ago for $13.7 billion, and more recently shut down Whole Foods' rewards program and digital coupons.

Co-founder and Chief Executive of Whole Foods, John Mackey told Reuters, "This brand new loyalty strategy will put into test whether Amazon's $13.7 billion deal with Whole Foods accompanies an intensified price war and disturbance to the US grocery industry of $800 billion which is dominated by Kroger Co and Walmart Inc". "Ours vision is thatevery day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more".

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