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Google is shutting down its link shortening tool

02 April, 2018, 00:36 | Author: Tara Roberts
  • Google Ending URL Shortener Support In Favor Of Dynamic Links

RIP, goo.gl. You will be missed. Finally we have to deliver the good news, all the links that have been created using the goo.gl service till date will continue to work even after March 30, 2019. It will be replaced with Firebase Dynamic Links (FDL).

Google today announced in a blog post that the company is closing it Goo.gl URL shortner next year in favor of Firebase Dynamic Links.

April 13, 2018: Any user who never created a short link before using goo.gl and anonymous users won't be able to create links anymore. There are a number of fantastic alternatives available, though, including Bitly and TinyURL. More to the point, Google is drifting away from its web-based URL shortener, which was launched in 2009, as users have increasingly used mobile devices, apps, and digital assistants to find content on the internet. "Previously created links will continue to redirect to their intended destination", a statement read on the goo.gl platform. For one thing, FDL will only be beneficial to developers, so non-developers won't have use for the new service.

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The decision is effective from 13th April 2018. You can manage all your short links and their analytics through the goo.gl console during this period.

"[The goo.gl] URL Shortener has been a great tool that we're proud to have built". Only those users who have been using Google short URL service after login can only download their short URL history and all related data. We hope you are too! Furthermore, the company says they are excited about the possibilities with these Firebase Dynamic Links, particularly when it comes to dynamic platforms' detection like iOS, Android and web app.

Extensions and services started to appear to reveal the actual link target of shortened URLs.

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