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GoPro's cheapest Hero yet ditches 4K for a nicer price

30 March, 2018, 00:35 | Author: Tara Roberts
  • New Go Pro Hero could save buyers money but not the company

The new GoPro Hero is available globally right now for $199.

Well, that didn't take long: less than a day after a low-priced GoPRO HERO leaked out, the company has now confirmed its existence.

The new Hero is not meant to replace the Hero 5 Session; GoPro will keep selling that small, cube-shaped camera for now. "Our research and feedback shows consumers really like having a touchscreen, so we wanted to give people that familiar experience at an entry-level price, and Hero satisfies both", said a GoPro spokesperson. "Hero makes it easy to share "wow" moments at a price that's flawless for first-time users". It also has a 2-inch touchscreen, voice control, electronic image stabilization (EIS), and is waterproof.

The other major difference can be found under the hood as well.

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The new GoPro Hero shoots HD video at 1440p and 1080p at 60 frames per second.

GoPro is going through a tough patch at the moment, and while the Hero won't solve all of its problems, the firm will be counting on its new creation for a quick win, which could eventually lead to healthier sales further up the chain. "Along with GoPro we want to give them the ideal camera to capture their adventures", added Adarsh Menon, Vice President and Head-Electronics and Private Labels, Flipkart. According to GoPro, "cloud backup, damaged camera replacement, 20-percent off accessory discounts and more are included with a PLUS subscription for just $4.99 a month, cancellable anytime". Instead, they are promoting the use of the GoPro app to automatically offload photos and videos.

GoPro used to be a company that could do no wrong but over the past few years, it has struggled.

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