Facebook Takes Out Newspaper Ads To Apologize For Cambridge Analytica Scandal

26 March, 2018, 01:29 | Author: Brooke Harris
  • An advertisement in The New York Times is displayed on Sunday

Last week, we learned from The Guardian, The New York Times and Channel 4 that Cambridge Analytica may not have deleted the data as they had certified.

Facebook's CEO apologized for the Cambridge Analytica scandal with ads in multiple USA and British newspapers Sunday, saying the social media platform doesn't deserve to hold personal information if it can't protect it.

He added: "We've already stopped apps like this getting so much information. If we can't we don't deserve it", he said.

Facebook said it will ban developers who misuse its data. The social media platform's stock value has dropped almost $70 billion since the revelations were first published. In response, a #DeleteFacebook campaign took root, with Tesla CEO Elon Musk and others acting on the hashtag.

"If Facebook was a typical company, and Zuckerberg was the founder, he would probably be gone", said tech industry analyst Rob Enderle of Enderle Group. Brian Acton, the co-founder of WhatsApp, which was acquired by Facebook four years ago for $19 billion, has joined the cause.

Facebook's chief operating officer, Sheryl Sandberg, last week told CNBC that "we know this is an issue of trust".

A new Reuters-Ipsos poll in the US released Sunday showed that 41 percent of Americans trust Facebook to obey laws that protect their personal information, compared to 66 percent of trust in Amazon; 62 percent in Google; 60 percent in Microsoft and 47 percent in Yahoo.

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Separately, the leaders of the U.S. Senate Commerce Committee also asked Zuckerberg to testify.

It too has blamed the University of Cambridge researcher Alexsandr Kogan, for any potential breach of data rules Kogan created a lifestyle quiz app for Facebook which was downloaded by 270,000 people, but allowed access to tens of millions of their contacts.

Facebook is in the business of keeping user attention on the site; the network wants to keep users happy and engaged, and it uses personal information to craft a unique experience. Essentially the same public stance Zuckerberg included in his March 21st post on the subject. It was notable for not offering a distinct apology; he finally used the word "sorry" a bit later in the day in an interview on CNN.

Facebook is facing the most serious crisis in its 14-year history as it deals with fallout from a major leak of user data to political consultants associated with the 2016 Trump campaign.

First, we will investigate all apps that had access to large amounts of information before we changed our platform to dramatically reduce data access in 2014, and we will conduct a full audit of any app with suspicious activity.

In hindsight, actor Jim Carrey was onto something when he tweeted he was dumping his Facebook stock due to the social media company's alleged role in allowing Russians to meddle in the USA presidential election.


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